SWOT Analysis PetCo Essay Example

SWOT Analysis: PetCo Essay I  Ã‚   Organization History and Mission Statement PETCO is a leading chain of retail stores that offers pet supplies and services such as grooming and dog training. PETCO was founded in 1965 and incorporated in Delaware. Its main headquarters is found in San Diego, California. Currently, it is a privately owned company held by Texas Pacific Group and Leonard Green Partners which acquired PETCO at a sum of $1.8 billion in July 14, 2006. PETCO leads in the pet retail and service business with a chain of outlets that offer pet grooming, training, doggie day camp, behavior classes, vaccinations, all-natural food products and pet photography.. As of 2006, PETCO has over 800 locations in 49 states and the District of Columbia. PETCO’s mission is to provide customers with a comprehensive pet store selling animal products from costumes, food, medications, pet toys and much more. It also aims lead the sponsorship of a wide variety of pet adoptions from rescue groups with other private organizations. (PETCO Online, 2007) We will write a custom essay sample on SWOT Analysis: PetCo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on SWOT Analysis: PetCo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on SWOT Analysis: PetCo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer II Organizational Strengths and Weaknesses A.   First Organizational Strength: Wide Range of Services Similar to some other popular pet shops, PETCO offers a wide variety of services that differ from traditional pet stores. Their strategy is three-fold; first in the adoption and sale of pets, second in pet grooming and training, and third in pet nutrition and care. This is considered a strength because this gives the company a level of versatility in addressing consumer needs. B.   Second Organizational Strength: Functional Website PETCO has a functional website, www.petco.com. Visitors in this website can make user accounts which would allow them to transact with the store online. The site allows avenues for pet shopping, locating nearby stores, availing of other products such as gift cards, and viewing of the latest news regarding animals and pet stores. The website also provides for an online community and information updates regarding company policies. This is considered a strength because online presence is an efficient marketing strategy that reaches out to people everywhere without having to go on the road. It also gathers better patronage because of the convenience of the ability to transact business online. Message boards for online communities tighter consumer-producer bonds, and give the customers an avenue to interact with management and their fellow customers thereby creating an atmosphere of hospitality and good will. C.   Third Organizational Strength The PETCO Foundation, since its inception in 1999, has raised more than $800 million for support of more than 3,500 non-profit animal welfare programs across the nation (PETCO Online, 2007). PETCO foundation is a strength because it gives the company media leverage with respect to advocates for animal rights who are against the sale of pets. D.   First Organizational Weakness PETCO’s training and grooming program is limited to dogs. This is obviously a weakness because the mainstream pet industry does not even have a canine majority, but is roughly shared by canine, feline, and avian type pets. E.   Second Organizational Weakness PETCO’s management was once cited to have dealt in the sale of large exotic birds. Although they have since signed an agreement to stop this practice, media might never the less capitalized on it if the opportunity arrives. F.  Ã‚   Third Organizational Weakness PETCO’s market is limited to the United States. This is less than other major pet stores such as Bioresearch which currently has outlets in Asian countries like Thailand and the Philippines (Morrison, 2001). It is a weakness because it withholds potential market share from the company. III  Ã‚   Opportunities / Threats A. Globalization of the pet industry Globalization has been a long standing trend in the current markets. It is only a matter of time before it reaches the pet industry. This follows since the rising cultural interaction has brought the novelty of owning pets from different parts of the world to different markets. PETCO is somewhat equipped to take advantage of this opportunity using their website but their lack of branches outside the states would restrict them to delivery services which may not be so good internationally given stricter regulations on animal transport across countries. B.   Public clamor for novelty Nowadays, the public is always looking for something new. This search for novelty has well invaded the pet industry, with owners dressing up their pets in a variety of styles and fashion trends. PETCO plays well into this clamor with its variety of features such as pet grooming, training, doggie day camp, behavior classes, and pet photography which would surely make consumers take interest. However, the company way want to expand their training and camp services beyond canines in order to accommodate the present market. D.   Growing concern for animal welfare PETCO’s previous brush with animal welfare activists may exacerbate their susceptibility to the threat of radical groups clamoring for the stoppage of animal sale of any kind (Workman, 2003). However, the PETCO foundation which actually raises funds for some of these animal welfare groups may act as good leverage against bad publicity. Also, the foundation has began to advocate a Think Adoption First program, which encourages the adoption of companion animals as opposed to the outright purchase of them. This could also help offset the threat of radical animal welfare groups. E.   Increased Pollution and Disease The increase of carbon monoxide and other poisonous gases in the atmosphere has resulted to a consistent degradation of the environment. For animals, this has manifested in several diseases that has attacked, farm and domestic animals alike. PETCO’s research group that works on safe all-natural pet foods that offer no additives or preservatives may act as a countermeasure to this growing threat. The PETCO foundation may also consider broadening its scope to an environmental protection level.

The Duty of Obligation Essays

The Duty of Obligation Essays The Duty of Obligation Paper The Duty of Obligation Paper Essay Topic: Second Treatise of Government In this paper I will show the circumstances under which parents have a stronger obligation to care for their children, in accordance with Locke’s concept of tacit consent. I will also describe the certain conditions in which children should obey their parents using the idea of Rawls’ fair play. When a couple decides to have a child they are agreeing to be responsible for the life they bring into the world. According to Locke, the conditions for tacit consent begin with being aware of the situation and the consequences. Secondly, there must be a period of consideration available. Thirdly, the consequences of not accepting cannot be detrimental. Therefore, when a couple has sex knowing that they run the risk of pregnancy, they are aware of the situation. When a couple finds out that the woman is pregnant and they talk about possible outcomes, this suffices a consideration period and provides a reasonable way to express objections. For the third requisite the couple only has two options. They can choose to have the baby or they can choose to have an abortion. The option they choose depends on which outcome would be most detrimental to them personally. For example, a 13 year-old girl who gets pregnant might feel that being pregnant could jeopardize her life in a social or educational aspect. She may feel it is more detrimental than another person who is in the same situation but does not believe in abortion. Locke would suggest the best decision would be the most moral one. Thus, let us assume the couple has the child but cannot provide for it. Imagine that they were young, did not have a steady income and had no place to live so they gave the child up for adoption. Locke would argue that this is the most moral alternative for the couple. The child has a right from the parents to receive the basic means to survive: Conjugal society is made by a voluntary compact between man and woman; and though it consist chiefly in such a communion and right in one another’s bodies as is necessary to its chief end, procreation: yet it draws with it mutual support and assistance, and a communion of interests too, as necessary not only to unite their care and affection, but also necessary to their common offspring, who have a right to be nourished and maintained by them, till they are able to provide for themselves. (Locke, 37) In the Second Treatise of Government Locke describes that a child has the right to be nourished and maintained by its parents until the child is able to tend for itself. If children have the right to be cared for by their parents, then the parents must be obligated to provide the necessary essentials for living. I think Locke would agree that if a couple could not offer their offspring the care and nourishment needed to survive, that finding someone who could would be the best solution in this case. If parents have an obligation to care for their children, do children therefore have an obligation to obey their parents? Under Rawls’ principle of fair play, children have an obligation to obey their parents if the circumstance meets certain stipulations. First, a mutually beneficial and just scheme of social cooperation must be present. Cooperation comes through some type of cost, or effort. Finally, the advantages that succumb can only be obtained if all, or nearly all cooperate. However, if the majority participates, benefits can still be obtained without cooperation. Let us imagine a situation in which a drug addict mother is raising a child alone. Suppose she has no job and is on welfare. One month she blows her entire check buying drugs and has no money to pay the rent. She tells her 11 year-old son to go out and sell drugs to try to get money to pay the bills. Her son disobeys her because he does not want to be a drug dealer and end up an addict like his mother. Rawls would assert that the son does not have an obligation to obey his mother. According to the principle of fair play, in this situation there is no scheme of social cooperation and there is no mutual benefits. Rawls would also argue that the child does not have a prima facie obligation to obey his mother: I shall assume, as requiring no argument, that there is, at least in a society such as ours, a moral obligation to obey the law, although it may, of course, be overridden in certain cases by other more stringent obligations. I shall assume that this obligation must rest on some general moral principle; that is, it must depend on some principle of justice or upon some principle of social utility or the common good, and the like. (Rawls, 144) If the child were to obey his mother he would be violating his own morals and the justice system. He disobeys his mother out of personal belief and the respect for the law. I will now describe a scenario in which Rawls would agree that the child has an obligation to obey his or her parents. Suppose two other children (teenagers) grow up in the same neighborhood as the drug addict mother and 11 year-old son from the previous example. In this example the mother works all day long in order to barely pay the bills and put food on the table. She tries to make sure that her children stay off the streets and helps them with their homework. The mother tells the children that they need to get after school jobs to help with the bills. Only one child obeys. This example complies with the requirements of the principle of fair play. Rawls would argue that in this instance, the units of the family are cooperative in the sense that the mother works extremely hard to provide the best environment she can for her children. The majority of the family cooperates and sacrifices to ensure the security of a place to call home. This example also shows how one can benefit from the situation by not cooperating. The teenager who did not get a job benefits from the hard work of the mother and sibling. The teenager who does not actively participate in contributing still benefits from having a roof over above their head, food, and electricity. Suppose we combine the two examples I have just described and form a third example in which a mother who works just as hard as the mother in example two but the children, despite the mothers good intentions, rebel and fall into dealing drugs and the life of crime. Let us suppose that in this scenario the teenagers are dealing drugs in the house and have no respect for their mother who earns an honest living to provide for them. In example one I explained how parents are obligated to care for their children through tacit consent. Locke stated that children have the right to be nourished and maintained by their parents until they are old enough to provide for themselves. It is illogical to think that in a situation such as this that a parent is responsible for paying the rent, providing nourishment, and showing affection to children who do not even respect the rules of the household. Is a parent still obligated to their children if their children’s actions jeopardize their moral beliefs, violate their parental authority, and place the family in danger? Perhaps what Locke means is that the parent must try to provide for their children. If the intention of the parent is to look after the welfare of their child even if the child disobeys the parent, the parent is still obliging to the rules of tacit consent. The parent still wishes to help and care for her children but if by doing so she is putting herself in severe danger she must take drastic measures. Locke strives for the good of the whole, â€Å"no one ought to harm another in his life, health, liberty, or possessions†(Locke, 32). This idea that Locke applies to the Law of Nature can be applied to this example. Locke would likely argue that the mother should not have to subject herself to a dangerous atmosphere. Yet, she still is obligated to be concerned for welfare of her children despite their lifestyle and even if she cannot help them. In conclusion, a parent’s obligation to a child is stronger than a child’s obligation to a parent. The reason is because under tacit consent a parent agrees to take care of the child. Even if the child does not obey the parent when he should, the parent is still bound to see to his well-being. However, if the parent does not fulfill the obligations to the welfare of the child, the child does not have to obey the parent. To decide if a child has to obey his parents the situation or demand must be applied to the principle of fair play.

Word Choice Coarse vs. Course

Word Choice Coarse vs. Course Word Choice: Coarse vs. Course The words â€Å"coarse† and â€Å"course† sound exactly the same. They’re also similar written down. And as such, we understand why people get these terms confused. But these words also have very different meanings. So to make sure you use them correctly, check out our guide to what they mean. Coarse (Rough or Harsh) The word â€Å"coarse† is an adjective that means â€Å"rough† or â€Å"harsh.† We therefore use it to describe the texture or feeling of something: The coarse fabric rubbed against his skin. We also say that something is â€Å"coarse† when it is made of large, loose particles. If we say that soil is â€Å"coarse,† for instance, we mean that it is loosely packed and made up of larger clumps. We also say that language or behavior is â€Å"coarse† when it is rude or impolite: Her coarse language caused uproar at the funeral. This is a bit old-fashioned, but you will still see it used like this sometimes. Course as a Noun The word â€Å"course† is usually a noun (i.e., a word that names or stands for something). This term can actually have a few different meanings, including: A process of development (e.g., The course of history†¦) A route or path of movement (e.g., The blimp changed course†¦) An ongoing medical treatment (e.g., A course of painkillers†¦) A set of classes (e.g., A college course†¦) Part of a meal (e.g., A three-course meal†¦) An area over which something extends (e.g., Water course†¦) And while these definitions are quite varied, â€Å"course† is a noun in each case. Course as a Verb â€Å"Course† can also be a verb (i.e., an action word). In this case, it usually means â€Å"flow quickly.† For example, we may say a river â€Å"courses† through a valley. A river coursing. It can also be used to mean â€Å"chase,† particularly to hunt something with dogs. These uses are rare compared to the noun definitions above, but they are still worth remembering. Coarse or Course? The trick here is to focus on â€Å"coarse,† which has one main meaning (i.e., â€Å"rough† or â€Å"harsh†). Importantly, this means â€Å"coarse† is always an adjective. As such, if you need a word that modifies a noun, it will always be â€Å"coarse.† â€Å"Course,† meanwhile, can be either a noun or a verb. So if you need a word for a thing or an action, it will be â€Å"course.† Remember: Coarse is an adjective meaning â€Å"harsh† or â€Å"rough.† As a noun, course can be many things, including a process, a route, an ongoing medical treatment, a set of classes, or part of a meal. As a verb, course means to flow quickly. And if you’d like anyone to check the word usage in your writing, let us know.

Responsibility as a Core Value Essay Example | Topics and Well Written Essays - 1000 words

Responsibility as a Core Value - Essay Example Without responsibility, nothing can be achieved because people will look towards each other for action with no one taking action. The sphere of operation of every manager is defined by the allocation of duties and responsibilities. The duties and responsibility will define what actions the employee can take to solve the issue. Managers are leaders because they are endowed the powers and are given a defined responsibility in the business (Snoeyenbos and Humber). In this case, managers may be tasked with ensuring the welfare of the employee is enacted. The movie the smartest guy in the room highlights the necessity of taking responsibility in business and even politically. Responsibility in the film Enron: The Smartest Guys in the Room The movie presents challenges faced in the organization if responsibility for the actions is not addressed effectively. The crucial issue depicted in the movie is scandals resulting from the loss of ethics and the power of greed. Despite the existence of fraud, the founder of the company tries to hide the problem by creating a different image. For workers, the company deals with them discriminatory by firing the bottom 15% performers. The strategy is used to increase competitiveness and taking of responsibility for individual performance. The level of competitiveness in the employees is improved by the strategy. However, the strategy does not factor in the role of the managers on the failure in employee performance. Judging by the action of the managers, it is evident that the employees are not accorded the support they require. In addition, the managers are bent on accumulating wealth. The lack of financial and political responsibility makes the whole process difficult and cumbersome for the shareholders. Lou Pai the CEO of the company resigns after stealing about $250 Million despite the department managed by him registering a loss of $1 billion. How can a company division be in losses while the manager of the division accrues a lot of wealth? The issue is straightforward; he does not have any responsibility for the failure of the division. Without responsibility, it is possible for the manager to steal from the company and not be charged. The case also is evident in the spending of the company finances, in gambling. Despite the firing of some individuals, they were not allowed to bear the financial responsibility. The use of public relations to hide the failures of the organization makes the situation complex (Snoeyenbos and Humber 56). Responsibility as a value and The Madoff Affair movie The movie is about Bernie Madoff and the investigation of Martin smith. Madoff is under investigation as the chief perpetrator of a massive financial fraud. Madoff is blamed for stealing $65 billion from investors. Compared to the Enron movie, this moves show the need for holding Madoff for the financial scandal that he instituted. The sentencing of Madoff to a prison term of 150 years marks the climax of the whole proce ss. The Ponzi scheme he operated defrauded investors of over $65 billion. C the sentencing of Madoff is a product of enforcing the responsibility value in the society. The effect of the fraud had a ripple effect in the economy. The success of the whole investigation dependent on the investigation

Buddhist Art Essay Example | Topics and Well Written Essays - 750 words

Buddhist Art - Essay Example According to the research "Buddhism art" findings Buddhism art has been one of the prominent forms of art in areas traditionally known as Western Central Asia and Eastern Central Asia and it had an important relationship with the artistic traditions of Ladakh, Tibet and Nepal. The historical evolvement of the movement was mainly due to the various essential aspects of the movement which influenced the progress of art in the future. Analyzing the nature of this art movement, it becomes lucid that in its first, essentially Indian, the aniconic phase of development, Buddhist art avoided direct representations of the Buddha and its iconic phase was characterized by the direct representations of the Buddha. â€Å"Anthropomorphic representations of the Buddha started to emerge from the 1st century CE in northern India. The two main centers of creation have been identified as Gandhara in today’s Punjab, in Pakistan, and the region of Mathura, in central northern India.† (Buddh ist art) One of the major influences on the art of Gandhara was the interaction with Greek culture due to the conquests of Alexander the Great in 332 BCE and it led to the development of Greco-Buddhist art. Thus, there are clear evidences of Greek artistic influence in the Gandharan Buddhist sculptures and the Gandharan school of sculpture has, artistically, contributed to the wavy hair, drapery covering both shoulders, shoes and sandals, acanthus leaf decorations, etc in Buddhist art. Buddhist art sprang from the religious tradition of Buddhism. ... Analyzing the nature of this art movement, it becomes lucid that in its first, essentially Indian, aniconic phase of development, Buddhist art avoided direct representations of the Buddha and its iconic phase was characterized by the direct representations of the Buddha. "Anthropomorphic representations of the Buddha started to emerge from the 1st century CE in northern India. The two main centers of creation have been identified as Gandhara in today's Punjab, in Pakistan, and the region of Mathura, in central northern India." (Buddhist art) One of the major influences on the art of Gandhara was the interaction with Greek culture due to the conquests of Alexander the Great in 332 BCE and it led to the development of Greco-Buddhist art. Thus, there are clear evidences of Greek artistic influence in the Gandharan Buddhist sculptures and the Gandharan school of sculpture has, artistically, contributed to the wavy hair, drapery covering both shoulders, shoes and sandals, acanthus leaf de corations, etc in Buddhist art. In a profound analysis of Buddhist art, one recognizes that several important artists from the early stages of its development have contributed to the evolvement of this art tradition. Significantly, Buddhist art sprang from the religious tradition of Buddhism and this art tradition is closely related to the practices of the religion. Thus, the major works in paintings of this tradition depicted dragons, flowers, and Buddha himself, while other forms of Buddhist art include statues, shrines, tapestry and various other forms and textures of art. It is important to note that very little is known about the major ancient Buddhist artists who have contributed to the development of this art tradition. Two of the major Buddhist artists in the 18th and

Pricing policies Essay Example for Free

Pricing policies Essay The main Factors that affect the price being charged by your chosen business for their product/service The pricing decisions for a product are affected by internal and external factors. A. Internal Factors 1. Cost While fixing the prices of a product, the firm should consider the cost involved in producing the product. This cost includes both the variable and fixed costs. Thus, while fixing the prices, the firm must be able to recover both the variable and fixed costs. 2. The predetermined objectives While fixing the prices of the product, the marketer should consider the objectives of the firm. For instance, if the objective of a firm is to increase return on investment, then it may charge a higher price, and if the objective is to capture a large market share, then it may charge a lower price. 3. Image of the firm The price of the product may also be determined on the basis of the image of the firm in the market. For instance, HUL and Procter Gamble can demand a higher price for their brands, as they enjoy goodwill in the market. 4. Product life cycle The stage at which the product is in its product life cycle also affects its price. For instance, during the introductory stage the firm may charge lower price to attract the customers, and during the growth stage, a firm may increase the price. 5. Credit period offered The pricing of the product is also affected by the credit period offered by the company. Longer the credit period, higher may be the price, and shorter the credit period, lower may be the price of the product. 6. Promotional activity The promotional activity undertaken by the firm also determines the price. If the firm incurs heavy advertising and sales promotion costs, then the pricing of the product shall be kept high in order to recover the cost. B. External Factors 1. Competition While fixing the price of the product, the firm needs to study the degree of competition in the market. If there is high competition, the prices may be kept low to effectively face the competition, and if competition is low, the prices may be kept high. 2. Consumers The marketer should consider various consumer factors while fixing the prices. The consumer factors that must be considered includes the price sensitivity of the buyer, purchasing power, and so on. 3. Government control Government rules and regulation must be considered while fixing the prices. In certain products, government may announce administered prices, and therefore the marketer has to consider such regulation while fixing the prices.

Computer Languages :: essays research papers

Computer Languages   Ã‚  Ã‚  Ã‚  Ã‚  Differences in computer languages is a topic that many people are not familiar with. I was one of those kinds of people before I started researching on this topic. There many different computer languages and each one of them are similar in some ways, but are also different in other ways, such as: program syntax, the format of the language, and the limitations of the language.   Ã‚  Ã‚  Ã‚  Ã‚  Most computer programmers start programming in languages such as turbo pascal or one of the various types of basic. Turbo pascal, Basic, and Fortran are some of the oldest computer languages. Many of today's modern languages have been a result of one of these three languages, but are greatly improved. Both turbo pascal and basic are languages that are easy to understand and the syntax is very easy and straightforward. In Basic when printing to the screen you simply type the word 'print', in turbo pascal you would type 'writeln'. These are very simple commands that the computer executes. To execute a line of code in a language such as C, or C++, you would have to type in much more sophisticated lines of code that are much more confusing than the previous two.   Ã‚  Ã‚  Ã‚  Ã‚  The format and layout of the various languages are very diverse between some, and between others are somewhat similar. When programming in Basic the user has to type in line numbers before each new line of code. In an updated version of Basic called QBasic, numbers are optional. Turbo pascal does not allow the user to input numbers, it has preset commands that seperate each part of the program. This is similar to QBasic, but is much more sophisticated. Instead of using the command gosub in Basic, the user would make a procedure call.   Ã‚  Ã‚  Ã‚  Ã‚  Another new language is C. C is a spinoff of turbo pascal but is capable of doing more things than turbo. The format and layout are similar, but the syntax is much more complex than turbo is. When C first came out, there were many major flaws in the language so a new version had to be put out, C++. The main addition from C to C++ is the concept of classes and templates. Many other small flaws were fixed when this new version of C came out also.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the languages have different limitations on the tasks that they

Most Significant Event of My Life

In 2000, our family business was not doing well and our financial condition was very bad. My father was not in a position to finance my education. But because of these financial difficulties, at the age of 18, I got the opportunity to get a first-hand experience in business. For two years I was completely involved in business. It was a life-changing experience, which I think I could not have normally attained even in a five-year period. My father has a construction business, mainly doing irrigation projects and small bridges for the government. It is a small business with 100-120 employees. During that period, there was a huge delay in getting the bills passed, even after the work is completed. The interest on the loans became a huge burden because of this delay. My father had to spend a lot of time in getting the bills passed, but that affected the functioning of ongoing projects. I was doing my pre-bachelor degree then. I was not interested in business and was planning to go for engineering. But I had to put aside my dream and help my father, even before my exams were over. Initially my father had given me only the accounting tasks. I had to keep track of the employees and their salaries. I also had to monitor the stock of equipment. I learned many things within short time; preparation and submission of quotations, arrangement of funds, doing the complicated calculations involving kilograms of cement and cubic meters of sand and rubble, and keeping track of work completed and money spent. Gradually he gave me more important duties. After one year, I was responsible for managing employees and monitoring the work. I also began interacting with suppliers and government officials. Since I started taking care of many things, he got sufficient time to follow up and get the bills passed at the earliest. Gradually our business was on the track again. I still wanted to complete my formal education. After overcoming the financial difficulties, I joined for graduation. Even though I got less marks in my pre-degree, my attitude towards the business was completely changed by that time. I became a new person with added enthusiasm, confidence and experience. My decision to join MBA, to some extend, roots back to my experience in family business.

Borrowings Words Research Paper Essay

Introduction The theme of the research paper is â€Å"English borrowings†. This theme arouses my interest as it’s widely discussed in all scientific circles. New languages are born, some die out, and lots of them mix up with each other. These facts have a great influence on the humanity. Nowadays the language that influences Russian the most is English. English has become an international language and is used all over the world. More and more people, both youth and grown ups, use this words in their speech. These words are used in all sorts of activities: politics, fashion, trade, medicine, law, military, mass media, sports. The aim of my research paper is to investigate the borrowed words in different spheres of life and their usage in modern Russian language. The tasks of the research paper: * to give general information about the borrowed words; * to investigate the process and the way of borrowings; * to determine the importance of the borrowed words. The subject of my research paper is borrowings. Methods of investigation are: * the method of observation; * questionnaires; * magazine and TV programme analyzing; * interviewing. Practical significance of the results of investigation consists in the fact they can be used in teaching English for Belarusian and Russian students. We all agree that a language is the most important part of human communication. The main element of every language is speech. It consists of words and word combinations. Lots of words in Russian are borrowed from other languages. The knowledge of these words is essential as we meet them every day and everywhere. These words are usually not specific but are known to the most part of native speakers. Borrowings – are words and word combinations, adopted from one language to another according to its phonetic and grammatical rules. Borrowing – 1) (process) resorting to the word-stock of other languages for words to express new concepts, to further differentiate the existing concepts and to name new objects, etc.; 2) (result) a loan word, borrowed word – a word taken over from another language and modified in phonemic sh ape, spelling, paradigm or meaning according to the standards of the English language. The number of borrowings is different in each language. There are languages full of loan-words, such as Korean: it includes about 2/3 of Chinese lexical units. Others have a little number of loan-words: such as Russian, French and German. Nevertheless, there are languages – Czech, Chinese and Hungarian – which make an effort in order to avoid the input of foreign words and try to make up new words and expressions for a new concept by their own lexical units. But there is no language without any borrowings because nations can’t be separated from each other and communication – cultural, scientific and trade – can’t be synthetically stopped. There are different types of borrowings. In the most cases the necessity of adopting some word appears with the penetration of corresponding item or acquiring new notion. In this way the word â€Å"Ã' Ã ¿Ã'Æ'Ã'‚Ð ½Ã ¸Ã ºÃ¢â‚¬  – â€Å"spoutnik† in French and â€Å"sputnik† in English was borrowed by many languages from Russian after the launch of the first Soviet artificial sputnik of the Earth. The flow of borrowing foreign words into Russian language had especially increased in 90-s. It is connected with the inflexions in such spheres as politics, economy, culture and new concepts of morality. The extraordinary expansion of foreign lexica had been observed in this period. I Reasons for borrowings From the ancient times Belarusian nation came into cultural, trade, military and political relations with other states that certainly lead to the language borrowings. Within the process of usage the majority of them were exposed by the borrowing language influence. Step by step loan-words, assimilated (from Lat. â€Å"assimilare† – Ã'Æ'Ã' Ã ²Ã °Ã ¸Ã ²Ã °Ã'‚Ã'Å', Ã'Æ'Ð ¿Ã ¾Ã ´Ã ¾Ã ±Ã »Ã' Ã'‚Ã'Å') in borrowing language, had formed the layer of widespread words and by this time weren’t perceived as foreign anymore. In different epoch words from other languages penetrated into original Russian vocabulary. The borrowed words appeared mostly in such spheres as mass-media, advertising and IT, because they present the most update phenomena of our modern lifestyle. It became fashionable for nowadays to use borrowings which came from English into Russian. It is conditioned by the tendency of American society idealisation, where the social life level is very high. Also we can’t deny the speed of technical progress in English speaking countries. It is obvious that they have a great potential in almost every sphere of modern society. That’s why we need to borrow words in order to name new concepts. Day after day people rig their houses with the most modern and high-technological equipment. So in order to use such â€Å"house-helpers† people had to study the technological information including the appropriate terminology. So that such words as â€Å"Ã'‚Ð µÃ »Ã µÃ ²Ã ¸Ã ·Ã ¾Ã'€â€ , â€Å"Ð ¼Ã ¸Ã ºÃ' Ã µÃ'€â€  and many others came into our lives. The most demonstrative example is the word â€Å"Ð ºÃ ¾Ã ¼Ã ¿Ã'Å'Ã'ŽÃ'‚Ð µÃ'€â€ . Not so long ago this notion acquired the status of everyday usage word with the process of total computerization. We can hear this term almost everywhere and even from a little child. Almost in every newspaper we can see advertisements with such a text: â€Å"Ã'‚Ã'€Ð µÃ ±Ã'Æ'Ð µÃ'‚Ã' Ã'  Ã' Ã ¿Ã µÃ'†Ð ¸Ã °Ã »Ã ¸Ã' Ã'‚ Ã' Ã ¾ Ð ·Ã ½Ã °Ã ½Ã ¸Ã µÃ ¼ ПК†; and everyone understands that it means the knowledge of various computer programmes. The other reason and may be the most important is that English language nowadays serves as the language of international communication. May be we should wait a little and â€Å"Ð »Ã'ŽÐ ´Ã' Ã ºÃ °Ã'  Ã'€Ð µÃ'‡Ã'Å' Ð ² Ð ¾Ã ´Ã ¸Ã ½ Ã' Ã ·Ã'‹Ð º Ã' Ã ¾Ã »Ã'Å'Ð µÃ'‚Ã' Ã' Ã¢â‚¬  as Sergey Yesenin wrote in his poem. Many Russian scientists are very troubled with the tendency of English and American words penetration into Russian language. There are a lot of examples in the history when one language gradually absorbed the other one. But as for me I think that Russian language is very rich and it has a great potential to get rid of everything superfluous or unnecessary and it is one of the richest language of the world while including a layer of loan-words in its vocabulary. But in addition to the classical borrowings, which serve to identify new notions, there is a new tendency in Russian language – borrowing the words from English language, which alre ady exist and are used in everyday life. For example, it is very fashionable to say â€Å"Ã'…Ð °Ã ¸Ã'€â€  from English â€Å"hair† which means â€Å"Ð ²Ã ¾Ã »Ã ¾Ã' Ã'‹ Ð ¸Ã »Ã ¸ Ð ¿Ã'€Ð ¸Ã'‡Ð µÃ' Ã ºÃ °Ã¢â‚¬  or â€Å"Ã'„Ã' Ã ¹Ã' Ã¢â‚¬  from English â€Å"face† instead Russian â€Å"Ð »Ã ¸Ã'†Ð ¾Ã¢â‚¬ . It is clear that we can’t use such borrowings in the scientific speech or in literary works. Here we can talk about the process of stylistic distinction of the loan-words. Everything is changeable and language especially. The reason is that the language is the most sensitive phenomenon to the changes in the surrounding world: economics, politics and technological progress with its inventions. Only language can express our feelings, actions, thoughts and relations among people, events that occur with us. II Spheres of borrowings The joining of borrowings into Russian language increased especially in 90 years of XX century. The tendency of expansion foreign words could be observed in almost every sphere of life. It occupied the leading position in political sphere of the country getting accustomed with new concepts: president, inauguration, speaker, impeachment, electorate and others. Such words began to form the layer of new social and political vocabulary. At last time, the main source of linguistic stuff became contemporary mass media. While reading newspapers or watching TV every person is confronted with a great number of borrowed words. In this way, new concepts come into our life. The speed of foreign words’ penetration became faster within the development of mass media. It is necessary to stand for spheres of borrowing of English words such as: information technologies, a policy, the international relations and cooperation, business sphere, cultural interaction of the countries and the people, sports. The process of adoption of new words is determined by nations’ contacts which generate a necessity of new concepts and ideas nomination. Such words are usually the results of some nation’s innovation in any sphere of science or technics. They may also appear as a consecutive result of snobbery, fashion. Nevertheless, there are essential linguistic reasons: for instance, the necessity to express polysemantic Russian words by means of foreign word or to widen the expressive means of a language, etc. III Classification of borrowings Linguistic borrowing are words (morpheme or syntactic construction) and set expressions, moved from one language to another. The beginning of English borrowings in Russian language refers to the beginning of XVII century. Later by the middle of XIX century loan-words entered Russian to become its essential part. The word-stock of international vocabulary was being arisen. 1. Loan-word can be a synonym to the original one: For example: Ð ¤Ã °Ã ¹Ã'‚Ð µÃ'€ – Ð ±Ã ¾Ã µÃ'†; ÐÅ"Ð ¾Ã ½Ã ¸Ã'‚Ð ¾Ã'€Ð ¸Ã ½Ã ³ – Ð ½Ã °Ã ±Ã »Ã'ŽÐ ´Ã µÃ ½Ã ¸Ã µ; КÐ ¸Ã »Ã »Ã µÃ'€ – Ã'Æ'Ð ±Ã ¸Ã ¹Ã'†Ð °; ПÐ ¸Ã °Ã'€ – Ã' Ã ²Ã' Ã ·Ã ¸ Ã'  Ð ¾Ã ±Ã'‰Ð µÃ' Ã'‚Ð ²Ã µÃ ½Ã ½Ã ¾Ã' Ã'‚Ã'Å'Ã'Ž; КÐ ¾Ã ½Ã'‚Ã'€Ð °Ã ºÃ'‚ – Ð ´Ã ¾Ã ³Ã ¾Ã ²Ã ¾Ã'€; etc. 2. Loan-word can replace the Russian word: For example: Ð ¡Ã µÃ ºÃ ¾Ã ½Ã ´-Ã'…Ã' Ã ½Ã ´ – Ð ºÃ ¾Ã ¼Ã ¸Ã' Ã' Ã ¸Ã ¾Ã ½Ã ½Ã'‹Ð ¹ Ð ¼Ã °Ã ³Ã °Ã ·Ã ¸Ã ½; КÐ ¾Ã ¼Ã ¿Ã'Å'Ã'ŽÃ'‚Ð µÃ'€ – Ð ­Ãâ€™ÃÅ"; Ð ¨Ã ¾Ã'Æ' – Ð ¿Ã'€Ð µÃ ´Ã' Ã'‚Ð °Ã ²Ã »Ã µÃ ½Ã ¸Ã µ; etc. 3. Loan-word that has no equivalent in Russian language, new notions borrowed from another culture with the respective unit or concept: For example: Ð ¡Ã ¿Ã'€Ã' Ã ¹; ИÐ ½Ã ²Ã µÃ' Ã'‚Ð ¾Ã'€; Ð’Ð ¸Ã'€Ã'‚Ã'Æ'Ð °Ã »Ã'Å'Ð ½Ã'‹Ð ¹; ЛÃ' Ã ¿Ã'‚Ð ¾Ã ¿; ДÐ °Ã ¹Ã ´Ã ¶Ã µÃ' Ã'‚; etc. In some cases the application of foreign words is not appropriate, in others – it is necessary, as these words make up an essential part of lexis, fixed over the definite style. Types of borrowings It is possible to distinguish the following groups of loan-words: 1. Direct borrowings. The words are met in Russian in the same form and in the same meaning as in the initial language. They are: â€Å"Ã'Æ'Ð ¸Ã º-Ã' Ã ½Ã ´Ã¢â‚¬  – weekend, leisure time; â€Å"Ð ±Ã »Ã' Ã ºÃ¢â‚¬  – black(man) or Afro-American; â€Å"Ð ¼Ã °Ã ½Ã ¸Ã¢â‚¬  – money or cash. 2. Hybrids. These words were formed by addition of Russian suffixes, prefixes and endings to the foreign root. In this way the meaning of the word often changes. For example: â€Å"Ð ±Ã'Æ'Ð ·Ã ¸Ã'‚Ã'Å'† (busy – Ð ±Ã µÃ' Ã ¿Ã ¾Ã ºÃ ¾Ã ¹Ã ½Ã'‹Ð ¹, Ã' Ã'Æ'Ð µÃ'‚Ð »Ã ¸Ã ²Ã'‹Ð ¹), â€Å"Ð ·Ã °Ã ³Ã'Æ'Ð ³Ã »Ã ¸Ã'‚Ã'Å'†, â€Å"Ð »Ã °Ã ¹Ã ºÃ ½Ã'Æ'Ã'‚Ã'Å'†, â€Å"Ã'‚Ð ²Ã ¸Ã'‚Ð ½Ã'Æ'Ã'‚Ã'Å'† and others. 3. Calques. Word of foreign origin using with the preservation of its phonetic and graphic shape. They are: â€Å"Ð ºÃ ¾Ã  ´Ã¢â‚¬ , â€Å"Ð ²Ã ¸Ã'€Ã'Æ'Ã' Ã¢â‚¬ , â€Å"Ð ºÃ »Ã'Æ'Ð ±Ã¢â‚¬ , â€Å"Ð ´Ã ¸Ã' Ã ºÃ¢â‚¬ , â€Å"Ã' Ã »Ã µÃ ½Ã ³Ã¢â‚¬ , â€Å"Ð ±Ã °Ã ºÃ' Ã¢â‚¬ , â€Å"Ð ´Ã ¸-Ð ´Ã ¶Ã µÃ ¹Ã¢â‚¬  etc. 4. Half-calques. Words which after being grammatically assimilated were put under the grammatical rules of Russian language (suffixation). For example: â€Å"Ð ´Ã'€Ð °Ã ¹Ã ²Ã¢â‚¬  – â€Å"Ð ´Ã'€Ð °Ã ¹Ã ²Ã °Ã¢â‚¬  (drive) â€Å"Ð ´Ã °Ã ²Ã ½Ã ¾ Ð ½Ã µ Ð ±Ã'‹Ð »Ã ¾ Ã'‚Ð °Ã ºÃ ¾Ã ³Ã ¾ Ð ´Ã'€Ð °Ã ¹Ã ²Ã °Ã¢â‚¬  – Ð ² Ð ·Ã ½Ã °Ã'‡Ð µÃ ½Ã ¸Ã ¸ Ã' Ã ½Ã µÃ'€Ð ³Ã µÃ'‚Ð ¸Ã ºÃ °, Ð ºÃ'Æ'Ã'€Ð °Ã ¶. 5. Exotisms. Such words are characterized by specific national customs or manners of foreign nations and are used to show the atypical for Russian reality notions. The distinctive feature of them is that they have no equivalent or synonyms in Russian. For example: â€Å"Ã'‡Ð ¸Ã ¿Ã' Ã'‹â€  (chips), â€Å"Ã'…Ð ¾Ã'‚-Ð ´Ã ¾Ã ³Ã¢â‚¬  (hot-dog), â€Å"Ã'‡Ð ¸Ã ·Ã ±Ã'Æ'Ã'€Ð ³Ã µÃ'€â€  (cheeseburger). 6. Foreign lingual spots. Such words usually have lexical equivalents, but they stylistically differ from these equivalents and are used in the sphere of communication as expressive means to add a peculiar emotiveness to the speech. For example: â€Å"Ð ¾Ã¢â‚¬â„¢Ã ºÃ µÃ ¹Ã¢â‚¬  – OK; â€Å"Ð ²Ã °Ã'Æ'† – Wow. 7. Composites. Words which were made by means of two or more English lexical units. For example: â€Å"Ð ²Ã ¸Ã ´Ã µÃ ¾-Ã' Ã °Ã »Ã ¾Ã ½Ã¢â‚¬  –a special apartment for watching movies, â€Å"Ã' Ã µÃ ºÃ ¾ Ð ½Ã ´-Ã'…Ã' Ã ½Ã ´Ã¢â‚¬  – a shop that sells the goods which have already been used, â€Å"Ð »Ã °Ã'Æ'Ð ½Ã ¶-Ð ±Ã °Ã'€â€  – a comfortable cocktail bar. 8. Jargonisms. These are words appeared in consequence of some sounds distortion. For example: â€Å"Ð ¼Ã'‹Ð »Ã ¾Ã¢â‚¬  – e-mail, â€Å"Ð ºÃ'€Ð µÃ ·Ã °Ã ½Ã'Æ'Ã'‚Ã'‹Ð ¹, Ã'ˆÐ ¸Ã ·Ã °Ã ½Ã'Æ'Ã'‚Ã'‹Ð ¹Ã¢â‚¬  – crazy. If to speak about the time period there are two major types of borrowings. The first type is presented by old borrowings which were actualized during last years with respect to the political and economical systems modification. The second type includes the number of loan-words which were made directly during last years. IV Research part Nowadays the language that influences Russian the most is English. It is unsurprisingly because English has become an international language and is used all over the world. With the help of the Internet and the mass media the number of English slang words are increasing. More and more people, both youth and grown-ups, use these words in their speech. These words are used in all sorts of activities: politics, fashion, trade, medicine, law, military, mass media, sports. I have analyzed: 1. some TV programs; 2. some newspapers, magazines; 3. the names of the shops in Novogrudok and Minsk; to find out how deeply English borrowings have come into Russian. PART 1 English borrowings on TV The biggest part of borrowings comes from: * the names of some channels; * new kinds of programs invented in the USA and the UK; * new types of films; * sports programs; * music programs. The titles of some channels contain English letters or words. For example: EuroSport, National Geographic channel, Discovery Channel, Animal planet, Viasat History, Europe Plus, Kino club, EuroNews. A big part of entertaining programs were invented in the USA. That’s why the names of some types of programs are English. We can name capital show, talk show, reality show, paranormal show. Modern types of some films have come also from the US, because the motion picture arts were born there. It is a thriller, a detective, a western, a soap-opera, a love story, a sitcom, a fantasy, an action film. So many English words have entered the Russian speech from TV. A lot of English borrowings dedicated to different kinds of sports have come into Russian language. It is possible to explain it because many sports were originated in England. I will give for example channel TNT where some names of programs are English borrowings and it is brightly expressed. From TNT we know: Comedy club, Comedy woman, Cosmopolitan video version, Interns, Nasha Russia. In appendix I quoted words, that more often than others we can hear on TV. Youth commercial music and popular-entertaining channels are in the lead. So I can say that English words influence on teenagers and their speech is full of English words. PART 2 English borrowings in newspapers and magazines Lots of people read magazines and newspapers every day. And I have tried to indicate the most used magazines and have noticed that many of them have English names. In the Internet I have found information about the quantity of all the magazines and magazines with English names. I looked through all the magazines and chose only those which contained English names. In the Internet I have found information about the quantity of journals and magazines with English names of Belarusian publishing houses. I looked through all the magazines and chose only those which contained the English names. Even the articles in these journals contained different amounts of borrowings, all depended on the topic of the article and the magazine. â€Å"Cosmopolitan† is very popular with young people. Such Belarusian newspapers and magazines â€Å"Belarus Today†, â€Å"Pressbol†, â€Å"Personal computer†, â€Å"Press hit†, the magazine â€Å"Minsk review†, the magazi ne â€Å"Planet† are popular with people. PART 3 English borrowings in the names of the shops and some goods Borrowings have always come to the language through a variety of goods trade. And today, new products bring its contribution to linguistic borrowing. There are a lot of sources of borrowings. Among them I can name: * names of the stores; * names of cafes and restaurants; * product names; * household appliances. Every day people go shopping and find English words everywhere. Firstly, I would like to highlight the names of the stores in our town and our capital – Minsk, in the title of which there are some English words and letters: Axis, Respect (shoe stores), Berghouse, Tom Tailor, Delta sport, Sportmaster, Belmarket, Massive, Preston-market, Globo, Coolman, Maximus, Prostore and others. Every day people go shopping to buy different goods and the names of these items, written by a bright bold are well-remembered by consumers. We buy food every day and see the words Coca-Cola, Sprite, Bubble Gum, Chupa-chups, Ice-tea, Sandwich, Cracker, Alpine gold, Chips, Ð ¤Ã'€Ã'Æ'Ð ºÃ'‚ Ã'‚Ð °Ã ¹Ã ¼, Nuts, Snickers, Picnic, Mars, Bounty, Red Bull, beefsteak, grapefruit, Juice, Juicy fruit and others. We use different cleaning products, washing powders. The names of these products are also easily included in our language. Some words related to personal hygiene is also borrowed from the En glish language: Colgate, Fairy, Tide, Blend-a-med, Ariel, Mister Muskul, Clean, Vanish, Dove, Head and Shoulders, Cleaning, Mather care, and others. Food for pets also brings its contribution to the borrowing of words: Pedigree, Whiskas, Puppy, Parrot, Royal Canine and others. Household appliances and computer equipment have given us Cannon, Flash, Computer, Laptop, Notebook, iPhone, iPod, mp3Player, gadget, Smile, trader, level, IQ, chat, Sticker, names of kinds of music, Game, Player, Media, Mixer, Toaster, the names of many brands have become a part of our speech: Top shops, Top hits etc. Borrowings have come into fashion and become the names of cafes, clubs and restaurants: â€Å"Beatles†, â€Å"Blackberry†, â€Å"REST†, â€Å"Aero Cafe†, â€Å"Double Coffee†, â€Å"Chill Out†, â€Å"Quarter City†, â€Å"Birhause†, â€Å"Europe†, â€Å"Overtime†, â€Å"Madison Royal Club†, â€Å"West World Club†, â€Å"Next Club† and others. PART 4 The questionnaire We have asked the pupils of our school some questions on the topic English borrowings: 1. How often do you use English words in your speech (except English lessons)? 1. often 2. sometimes 3. do not use 2. Is it possible to speak without English borrowings? 1. yes 2. no 3. it’s difficult to answer 3. Does Russian need English borrowings? 1. yes 2. no 3. it’s difficult to answer Results of the questionnaire are presented in the appendix. Conclusion During the study of intercultural communication of Russian and English languages it became clear that the process of new words’ borrowing occur intensively enough. So the history of the country has a great influence upon the history of the language. All events in the history such as: wars, revolutions, trade, economical and political contacts, new inventions and many others always have a definite reflection in the lexical system of a language. As for nowadays a great interest of linguists is concentrated upon the Russian–English lingual communication. Increase of informational flow, appearance of Internet, expansion of international relationships, development of world trade, economy, informational technologies, participation in various international competitions, fashion shows and other things are the reasons that caused the new words entering into Russian lexis. The openness of our society leads us to a considerable enlargement of mental outlook and range of interests, and to the improvement of foreign languages knowledge. The number of new concepts and phenomena Russian in origin is very limited. That’s why the adoption of already existing nomination with the respective notion and item is considered to be the most prestigious and effective way of enlarging the vocabulary. We have seen that Russian language is not as systematic as English, or any other European languages, it is a still changing and flexible system. According to this research we can see that modern Russian language can be hardly imagined without English words. The main sources of English borrowings are: Mass media, TV, magazines and Stores. In this course project I have made the classification of loan-words which includes: direct borrowings, hybrids, calques, half-calques, exotisms, foreign lingual spots, composites and jargonisms. Besides there are some other classifications: according to the system-defined relations and according to the time period of borrowing the word. Time will show us if these borrowings can change, enrich or deteriorate the image of Russian language. Time will define the future destiny of each loan-word which is to be finally adopted or rejected by linguistic flavor of the epoch. Russian language has a long history of adopting words dictated by the necessity to perceive useful information in the form of new words drawing on international experience. However, national originality of Russian language did not suffer at all from the penetration of foreign words into it, as the process of borrowing is quite natural way of any language enrichment. Russian language preserved its self-dependency and just got rich by means of borrowed words. So on channels Sport and Belarus 2 we often hear such words as: Football/Match/Football boots, Surfing/Windsurfing, Bodybuilding, Power lifting, Basketball, Snowboard, Free ride, Backcountry, Kickboxing/Mix fight. There are a lot of other kinds of sport: volleyball, tennis, auto sport, motorsport, baseball, skateboarding, Aerobic, Gymnastic, Break dance, arm sport, badminton, bobsleigh, bowling, darts, golf, curling, paintball, Rafting, squash, hockey, cheerleading and so on. There are uncountable quantity of English words that we hear on TV. I want to repeat just few of them which I often hear: TV, show, teenager, model, musical, show business, celebrity, style, fashion, trend, top, super, weekend, test-drive, up-grade, jazz, hip-hop, rap, pop, rock-and-roll, cover, PR-manager, image-maker, battle, freestyle, casting, comment, Hollywood, designer, track, boyfriend, price-list, exclusive. Some of the Belarus periodicals: AutoNews.by. Automobile news. www.autonews.by The Internet newspaper â€Å"BSB NEWS† Economic reviews, exchange rates, news, comments, bank services, events, reportings, author’s materials. www.news.bsb.by The newspaper â€Å"Autodigest† Automobile weekly journal www. ADT.by The newspaper â€Å"Belarus Today† The electronic version of the newspaper. www.belarustoday.by The newspaper â€Å"Pressbol† News of the Belarus sports, interview, comments, statistics. www. PBby The newspaper â€Å"Personal computer† The news Internet, iron reviews, useful programs, councils skilled, humour and still is a lot of interesting. www. PK.by The newspaper â€Å"Press hit† Weekly the most interesting and actual articles from more than 100 newspapers of the world. www.presshit.by.ru Magazine  «MINSK REVIEW » Reference magazine Magazine â€Å"Business† Monthly business magazine. To PART 4: Results of the questionnaire. List of literature: 1. БÃ'€Ð µÃ ¹Ã'‚Ð µÃ'€ ÐÅ". Ð .  «Ã Ã ½Ã ³Ã »Ã ¸Ã'†Ð ¸Ã ·Ã ¼Ã'‹ Ð ² Ã'€Ã'Æ'Ã' Ã' Ã ºÃ ¾Ã ¼ Ã' Ã ·Ã'‹Ð ºÃ µ: Ð ¸Ã' Ã'‚Ð ¾Ã'€Ð ¸Ã'  Ð ¸ Ð ¿Ã µÃ'€Ã' Ã ¿Ã µÃ ºÃ'‚Ð ¸Ã ²Ã'‹Â », Ð’Ð »Ã °Ã ´Ã ¸Ã ²Ã ¾Ã' Ã'‚Ð ¾Ã º: Ð ¸Ã ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ²Ã ¾  «Ãâ€Ã ¸Ã °Ã »Ã ¾Ã ³Ã‚ », 1995. 2. ГÃ'Æ'Ã'€Ã'Å'Ð µÃ ²Ã ° Ð ¢.Ð . Ð ¡Ã »Ã ¾Ã ²Ã °Ã'€Ã'Å' Ð ¸Ã ½Ã ¾Ã' Ã'‚Ã'€Ð °Ã ½Ã ½Ã'‹Ã'… Ã' Ã »Ã ¾Ã ². – ÐÅ": ООО Â «ÃÅ"Ð ¸Ã'€ Ð ºÃ ½Ã ¸Ã ³Ã ¸Ã‚ », 2003. 3. ДÃ'Å'Ã' Ã ºÃ ¾Ã ² Ð . И.  «ÃÅ¸Ã'€Ð ¸Ã'‡Ð ¸Ã ½Ã'‹ Ð ¸Ã ½Ã'‚Ð µÃ ½Ã' Ã ¸Ã ²Ã ½Ã ¾Ã ³Ã ¾ Ð ·Ã °Ã ¸Ã ¼Ã' Ã'‚Ð ²Ã ¾Ã ²Ã °Ã ½Ã ¸Ã'  Ð °Ã ½Ã ³Ã »Ã ¸Ã'†Ð ¸Ã ·Ã ¼Ã ¾Ã ² Ð ² Ã' Ã ¾Ã ²Ã'€Ð µÃ ¼Ã µÃ ½Ã ½Ã ¾Ã ¼ Ã'€Ã'Æ'Ã' Ã' Ã ºÃ ¾Ã ¼ Ã' Ã ·Ã'‹Ð ºÃ µÃ‚ », Ð Ã ¾Ã ²Ã ¾Ã' Ã ¸Ã ±Ã ¸Ã'€Ã' Ã º, Ð ¸Ã ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ²Ã ¾  «Ã ¯Ã ·Ã'‹Ð º Ð ¸ Ð ºÃ'Æ'Ð »Ã'Å'Ã'‚Ã'Æ'Ã'€Ð °Ã‚ », 2003. 4. Ðâ€"Ã'Æ'Ã'€Ð °Ã ²Ã »Ã µÃ ² Ð .Ð ¤. ИÐ ½Ã ¾Ã' Ã ·Ã'‹Ã'‡Ð ½Ã ¾Ã µ Ð ·Ã °Ã ¸Ã ¼Ã' Ã'‚Ð ²Ã ¾Ã ²Ã °Ã ½Ã ¸Ã µ Ð ² Ã'€Ã'Æ'Ã' Ã' Ã ºÃ ¾Ã ¼ Ð ¿Ã'€Ð ¾Ã' Ã'‚Ð ¾Ã'€Ð µÃ'‡Ð ¸Ã ¸ (Ã'„Ð ¾Ã ½Ã µÃ'‚Ð ¸Ã ºÃ °, Ð ¼Ã ¾Ã'€Ã'„Ð ¾Ã »Ã ¾Ã ³Ã ¸Ã' , Ð »Ã µÃ ºÃ' Ã ¸Ã'‡Ð µÃ' Ã ºÃ °Ã'  Ã' Ã µÃ ¼Ã °Ã ½Ã'‚Ð ¸Ã ºÃ °) // ГÐ ¾Ã'€Ð ¾Ã ´Ã' Ã ºÃ ¾Ã µ Ð ¿Ã'€Ð ¾Ã' Ã'‚Ð ¾Ã'€Ð µÃ'‡Ð ¸Ã µ. ÐÅ"., 1984 5. КÐ ¾Ã ¶Ã µÃ ²Ã ½Ã ¸Ã ºÃ ¾Ã ²Ã ° Ð’. П., Ð Ã ¸Ã ºÃ ¾Ã »Ã °Ã µÃ ²Ã ° П. Ð .  «Ãâ€ºÃ ¸Ã'‚Ð µÃ'€Ð °Ã'‚Ã'Æ'Ã'€Ð ½Ã'‹Ð ¹ Ã' Ã ½Ã'†Ð ¸Ã ºÃ »Ã ¾Ã ¿Ã µÃ ´Ã ¸Ã'‡Ð µÃ' Ã ºÃ ¸Ã ¹ Ã' Ã »Ã ¾Ã ²Ã °Ã'€Ã'Å' », ÐÅ"Ð ¾Ã' Ã ºÃ ²Ã °, Ð ¸Ã ·Ã ´Ã °Ã'‚Ð µÃ »Ã'Å'Ã' Ã'‚Ð ²Ã ¾  «Ã ¡Ã ¾Ã ²Ã µÃ'‚Ã' Ã ºÃ  °Ã'  Ã' Ã ½Ã'†Ð ¸Ã ºÃ »Ã ¾Ã ¿Ã µÃ ´Ã ¸Ã' Ã‚ », 1987. 6. КÃ'€Ã'‹Ã' Ã ¸Ã ½ Л. П.  «ÃËœÃ ½Ã ¾Ã' Ã ·Ã'‹Ã'‡Ð ½Ã'‹Ð µ Ã' Ã »Ã ¾Ã ²Ã ° Ð ² Ã' Ã ¾Ã ²Ã'€Ð µÃ ¼Ã µÃ ½Ã ½Ã ¾Ã ¹ Ð ¶Ã ¸Ã ·Ã ½Ã ¸. Ð  Ã'Æ'Ã' Ã' Ã ºÃ ¸Ã ¹ Ã' Ã ·Ã'‹Ð º Ð ºÃ ¾Ã ½Ã'†Ð ° XX Ã' Ã'‚Ð ¾Ã »Ã µÃ'‚Ð ¸Ã' Ã‚ », ÐÅ"Ð ¾Ã' Ã ºÃ ²Ã °, 1996. 7. Ð ­Ã »Ã µÃ ºÃ'‚Ã'€Ð ¾Ã ½Ã ½Ã'‹Ð ¹ Ã' Ã »Ã ¾Ã ²Ã °Ã'€Ã'Å'  «ABBYY Lingvo 11 » Ã'ˆÐ µÃ' Ã'‚Ã'Å' Ã' Ã ·Ã'‹Ð ºÃ ¾Ã ², 2005. 8. www.belsmi.narod.ru. 9. www.philology.ru 10. www.wikipedia.org 11. yazykoznanie.ru

Gideon v. Wainwright essays

Gideon v. Wainwright essays Summary: In 1963 Gideon v. Wainwright was a court case about Clarence Earl Gideon. He was accused of breaking and entering a pool hall and stealing a small amount of money. He was not provided with a lawyer by the state of Florida. He defended himself after being denied a request for free counsel. Later he was just found guilty. Louie L. Wainwright was sued for habeas corpus by Gideon. His case made it to the Supreme Court where it was argued by Abe Fortas. He argued in overturning his conviction, held that the right to counsel, guaranteed in federal trials by the Sixth Amendment to the Constitution, is fundamental to a fair trial. State failure to provide counsel for a defendant charged with a felony violated the due process clause of the Fourteenth Amendment. The decision was one of many by the Supreme Court under Chief Justice Earl Warren that protected the rights of accused criminals and extended the guarantees in the Bill of Rights to state actions. The holding was expanded in 1972 to require counsel for any defendant who would spend even one day in jail if found guilty. Analysis: In conclusion to this case, I have learned that Gideon has proven that, he had rights. He had due process rights, found in Amendment Six, that are as followed right to speedy public trial, Trial by jury, State districted where crime was committed, change of venue, informed of the changes, right to confront a witness against you, right to subpoena, and then the right to counsel. Which before Gideon was only if you were being tried for a capital case. He proved that in the constitution that it did not specify weather or not it was a capital case, it was said for everybody. This case has shown me that there are mess-ups, which will always show up, sooner or later. Clarence Earl Gideon was found guilty with out a lawyer, trying to defend himself, put in jail, learned his rights which has showed me and probably others in my class, tha...

7 Secrets to Getting a New Job You Love

7 Secrets to Getting a New Job You Love Competition out there is fierce- and getting fiercer. It can be hard enough to find any job- let alone the one you really want. Here are 7 job hunting strategies to help you find a new job you love  in the new year. 1. Burn your resume.No really. This won’t work in every situation, but as a novel strategy it just might work. Try thinking about a handful of companies you’d really like to work for, even if they aren’t advertising any open jobs. Then start actively researching the company- what they do, who they do business with, what their needs are, etc.Then, start learning to talk shop, and start making friends in that company or industry. This strategy requires basically outsmarting and bypassing the whole employment machine- i.e. never dealing directly with HR. It takes time- sometimes a lot of time- but can be just the strategy to get you in the place you really want to be, doing what you really want to do.2. Be selective.If you have to go a more traditional job search route, make sure you’re only applying to the best listings. Broaden out- look at search engines, job sites, company sites, networking sites, and every other avenue you can find. Consider working with a recruiter to get your resume in front of more decision-makers. Focus and narrow your search to jobs you know you’d really be suited for and places (both companies and geographical locations) where you’d be willing to live and work.3. Figure out what you really want.This is part of being selective- and will help you to hone your list. What do you really want out of your life, both your work life and your real life? How can you make the two work together? Develop and define the job you really want that allows you to fulfill yourself on all fronts. Don’t just look at postings and try to fit yourself into round holes. Craft square opportunities for your square peg and the rest will follow.4. Seek your dream.There’s no rule that says you canâ €™t research a company and a job you’d like, then write to your would-be supervisor at that company and express your enthusiasm for that particular job. Even if there aren’t any openings. Explain that this isn’t just another job to you, but your dream career- and how well you would be suited to both it and to the company.5. Be flexible.The pursuit of dreams can be a long process. Be willing to accept interim work, provided it won’t derail your bigger search, while you’re working towards your ultimate goal. Income can be a real asset to put you in a better position to continue working towards your dream.6. Figure out what you need to do.If there are any specific skills or qualifications you might need to get accepted into your dream position. You can find this out by asking a decision-maker in your field directly. Then start working to acquire those skills. The quicker you get them on lock down, the closer you are to your dream career.7. Get hel p.Ask a trusted friend or colleague for advice. Get a mentor. Make sure it’s someone you can trust to help you reach your goal, then lay out a strategy. It can be very helpful to be accountable to another person, also to have someone giving you a bit of extra perspective in your search.

Introducing New Products and Services Essay Example | Topics and Well Written Essays - 1000 words

Introducing New Products and Services - Essay Example The company aims to provide the superior buying experience to its customers and as a result the company wants to launch its official website where all their items would be available. The company felt the importance of launching its website because of the changing trends, technology and the wide use of internet (Chang, & Tseng, 2011). The demand of the online shopping has been increasing in recent times and it has encouraged the company to introduce its own official website (Ganesh, Reynolds, Luckett, & Pomirleanu, 2010). SITE MAP: Summary of the overall pages or the sitemap of the website is presented below: Main Page: Paul Royce, the marketing executive of the Company, told that the home page would include all the features of the company including men’s and women’s clothing. The site will contain a weekly magazine and accessories including detail information regarding the current fashion. Historical facts about some fashion and garments would be presented on the pages of the products. The website will contain colorful photos and videos of the clothing. Videos will contain the styling tips of men and women by some of the fashion designers. These videos will not be more than one minute in order to make customers comfortable and not making them stressed out while searching for products. This way customer will remain updated of the Company. The company provides online shopping of footwear, having all types of categories for example from casual to formal. Consumers can gain access to all types of footwear without wasting their time by visiting the retail shops. The mockup of the main page of the site is presented below: With introducing online shopping, customers could have an ease of access and could save their time. To appeal men and women, the company would feature profiles of real life for example the presentation of the person wearing stylish clothes. The site would be open and will contain mini video clips with style. The company would aim to de liver the orders on the same day in UK. Deliveries of the product will be arrived in a lush package rapped in a tissue paper under the box. The website would contain all the sizes available regarding clothing and footwear. The customers would also be informed of the unavailability of products, for example product size, color etc. Prices of the product would be tagged along. Layout and design of the website play an important factor in the consumer experience (Ha, & Stoel, 2012). The logo of the brand would be placed at the left top corner of the site which would gain the attention of the customers. The company site will include the payment methods of net banking through ATM and credit cards. The company in order to attract more customers towards their online shopping introduced a delivery package, the deliver package is a new strategy developed by the company which states that customers would pay for their orders after the delivery. Which means that the Company wants to give its cust omer maximum level of satisfaction, making customer to pay when they are satisfied. The company targets the middle and upper class and feels the importance of their online shopping site, as it is observed by that higher levels of income and education correspond more to an online shopping. The company will provide wide range of clothing and footwear providing the customers with wide variety of options regarding their consideration. The main sections of the home page are: